How To Write A Riveting Sales Letter That Closes Sales

How do you get people’s attention and build their interest to take the time to read your sales letter? Let’s face it. This is BizPremi, and we are glad you are here. If you can’t get the attention of prospects and keep their interest your sales letter will just fall flat on it’s face and of course, not making you much money.

Today, I’m going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting.

And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats. There are various rules to do this, but today I’m going to show you three simple rules you can do right away to make your sales letter more riveting. First check who should be selling in your sales copy. Now what are this rules?

Rule 1: The 25% Rule

Simply stated, if the first quarter of your sales letter isn’t absolutely compelling and interesting enough your sales letter will bomb. So here’s what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of your body copy.

You write the copy in such a way that to complete the thought forces your audience into the next sentence. Next, your first paragraph will naturally flow into the second paragraph and then into the third and so on.

The trick again, is to write the copy in such a way that you’re using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result, the first 25% of your sales letter should become riveting.

Check also, on the 7 marketing mistakes to avoid when promoting your business.

Rule 2: Sentence Enders

At the end of key paragraphs you can add a special sentence that beckons your prospects to read into the next paragraph. Here are several examples:

• Stay with me.
• Let me explain.
• There’s more.
• I’m not done.

What happens next will shock you. No need explaining that, I would want you to also see for yourself, then you can drop a comment for us. Which then, takes us to the final rule for this article.

Rule 3: Preview

Have you ever noticed on talk radio or on various news programs that the announcer or radio host will give you a preview of what’s to come in their show in order to whet your appetite to know more?

You can do the same thing throughout your sales letter.

Note this technique is closely related to Sentence Enders. Here are a few examples. As you read on, you’re about to discover how XXX can boost your sales by 30% to 400% in just 7 short days.

I’m going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. But before I do. In the next 5 minutes as you read every word of this letter, you will know the 7 secrets to exploding your online profits without paying a single dime in advertising costs.

By the time you finish reading this eye opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face. Here’s the bottom line. You must keep your prospects focused on your sales message. Look into how to write a winning business plan.

If your sales letter is like most people’s sale letters, that’s boring. Trust me, no prospect will take the time to read it and as a result you won’t get sales.

Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you’ve written.

Build suspense in your sales letter. As if you’re constantly dangling a carrot before them. Do this and you should see your sales boost.

Final Note:

Writing a sales letter, can sometimes be the same as copy writing. However, sales letter focuses, on a specific product of writing. While copy writing on the other hand is broader. Which covers all types of persuasive writing. So I’m correct to say, sales letter is under copy writing.

Either way, both are to convince your prospects into buying or why they should.

Found this article helpful, pleas do not hesitate to drop a comment. With Love From Adegbola Valentine