Who Should Be Selling In Your Sales Copy?
Who’s voice your sales letter is written in, is a very important factor you are to consider, before you ever sit down and write Anything.
And of course, your entire marketing angle is going to be dependent on that voice as well. Generally, you have 3 choices of “voices” you can use. But I’m only going to talk on the most crucial which is;
Using the actual person who is “selling” the goods and services.
I don’t know, if it’s with me, or everyone else. But there is this sense of belonging, when you write in your own voice or tone. It sends a heartfelt message to you potential customers. Reason being that, you assume you are the client yourself, and imagine what it takes to get yourself convinced.
You have to be careful with this one. Because your prospects are going to be somewhat skeptical whenever you personally recommend something you yourself will benefit from, for
very clear reasons.
Why Being So Careful?
While this can work well, but it also comes with challenges. When readers know you directly benefit from the sale, they may be cautious about trusting your claims. To overcome this, transparency, authority, and value packed communication are key.
In many cases, using your own voice is most effective when selling services or information based products such as books, courses, coaching, or systems. Unlike a physical product where your words are limited, information or services give you the chance to expand, educate, and demonstrate expertise.
And here’s the big advantage. The more details you share, the more you can justify your prices, showcase your credibility, and highlight the real benefits of what you’re offering.
When Can You Use This Approach Of Selling In Your Sales Copy
This voice is especially powerful when:
- You’re building personal authority or a brand.
- Your offer requires explanation, such as consulting, digital courses, or professional services.
- You want to connect personally with your audience.
Final Thoughts
Your sales letter’s voice is not just about style. It’s about strategy. Choosing the right voice helps you connect, persuade, and close more sales. Why this is simple, many businesses have failed in this aspect. Don’t be lost in the sea also. Start writing in your voice.
This is Adegbola Valentine from BrizPremi. Hoping to see you soon.
